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Andrei Popea, a man with over 25 years in the event production industry, has launched a new project for the event industry. After FIVE’s International experience, which meant more than 500 projects coordinated annually in the last years in Romania, Serbia, Bulgaria and Moldova, Andrei is back on the road with Backstage Production Group, a full service hub for the events area, starting from concept and technical design to event implementation down to the smallest details.
Backstage services include, for example, a second-opinion expertise, addressed to clients facing complex technical situations and who would like a validation on the existing technical structure of an event:
At the event procurement level, clients need a consultative service from the technical supplier, to be fully informed of the implications of safety regulations, detailed event design, location assessment and the establishment of the correct technical requirements in relation to the need.
Backstage benefits from the experience of a close-knit team of specialists (sound, lighting, video, stage technicians, sound engineers, light designers, set designers, set designers, directors and others) who, thanks to the experience gained over time, go beyond the status of technical suppliers, having an overview of the technical and creative possibilities surrounding any event.
Together with Lavinia Popescu (Commercial Director, Backstage Production Group), Andrei speaks below about the structure and services of the new project.
We are a group of event production specialists brought together in a new formula.
We provide ideas and turnkey technical services for the events market in Romania and abroad, so we have a complete organizational structure consisting of: the Production Department, which includes the team of Technical Project Managers and technical specialists, the Commercial Department, consisting of the team of Project Managers and commercial support team, the Financial, IT and Administrative Department.
We offer access to an integrated range of services through the following divisions:
– Technical event production division – event design services, technical consultancy and implementation, MICE conferences, corporate conferences, trade fairs and exhibitions. For a wider coverage, we have also developed the production service for decorations and banners.
– Technical Installations Division – a full range of A/V, lighting and stage installation services in conference halls, multi-purpose halls, sports halls, theatres etc.
– A/V equipment sales division.
We address all beneficiaries, which can be, as the case may be, both agents who choose to work with a technical services integrator, and end customers who wish, for example, to contract technical services directly from the technical provider.
Divisions reflected in the business
Technical event production is our core driving force. We have a highly experienced team that has developed over the years additional skills in the technical area. No matter how big the challenge, we have all the know-how to carry out the event design, stage design, set production, integration, coordination and implementation of the project.
The focus in the next period will be to develop in parallel the other business lines. As in any dynamic market, new needs or different, more efficient ways of meeting existing needs emerge.
Recent projects: New Year’s reception of the German-Romanian Chamber of Commerce and Industry (AHK Romania)
Double quality: event design and technical supplier
We start from the client’s need or brief and then our designers build the right image for the event. Until the implementation, we focus our efforts to achieve the creative-technical concept that meets the client’s requirements.
Our advantage is that we can develop the event architecture down to the finest implementation detail. We think about both the technical concept and how it looks in practice, we do not propose technical ideas that cannot be implemented.
Second-opinion technical expertise service
We are a board of specialists ready to take over the organization of any event and also to offer second opinion services in this field.
At the event procurement level, clients need a consultative service from the technical supplier, to be fully informed of the implications of safety regulations, detailed event design, location assessment and the establishment of the correct technical requirements in relation to the need.
In the projects we manage, we try to provide end-to-end consultancy, the client being encouraged to understand, beyond the price level, what the contracted terms and conditions are.
Customers facing complex technical situations, who want a validation of technical solutions or need a second possible solution, can contact our specialists by filling in a form on the company’s website, which will be launched in February.
The branding and the new website were created with the help of Two & From agency.
The team
We work on projects as a complete team because it is important to bring all the necessary roles to the table in the relationship with the client: from technician to architect, director, set designer. So we have an integrated approach:
Project Manager – the contact person the client will collaborate with during and after the event. The Commercial Manager will ensure the good management of the relationship with the client, taking care of requests and creative development of the project.
Technical Project Manager – the personal technical consultant we assign to the client. He/she coordinates the entire technical side of the event, including the implementation team, and ensures that the event runs smoothly.
Technical implementation team – consisting of sound, lighting, video, stage technicians, sound engineers, light designers, set designers, décor designers. It is always up to date with specific needs and available to solve any technical request.
Recent projects: Gymnich, Informal Meeting of EU Defence Ministers in Bucharest
PiatEvents marketa de evenimente
The corporate events industry is growing, here clients are increasingly aware of the importance of the event in the life of the company and its people, being an extremely direct communication channel. The more memorable the experiences you offer at the event, the more successful the event.
The MICE industry (n.r. Meetings, Incentives, Conferencing, Exhibitions) is one of the main engines of tourism destination development and an important generator of revenue, employment and foreign investment, it is a steadily growing industry, even if Romania does not benefit from many conference facilities.
Customer requirements in the events area
Clients have started for some time to document more about what an event should look like, their requirements are very much about creativity and innovation, and this is somehow leading to the maturing of the market.
They are open to “out-of-the box events”, where you use new methods and technologies such as animations, projections that can increase the interactivity of presentations, unconventional sets, digital entertainment solutions between event participants, etc.
Do you like what you see?
Contact us now for your next event.
